When is “good enough” good enough in social media marketing?
I am a selective perfectionist. When I publish a post or an ezine article I always make sure that it is typo-free (or if one slips by I’ll go back and fix it.) free of glaring grammatical errors like a comma instead of semicolon Reasonably free of current slang (because I don’t have teenagers around [...]
June 30, 2011
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Mary · 
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Tags: being "good enough", being an authority, social media marketing, standing out in the crowd · Posted in: Social media marketing
Could we quit the oversharing…please?
I read a novel years ago where one female character was describing how overprotective her husband became when she became pregnant. He even wanted her to leave the bathroom door open in case she miscarried. “I said no to that one,” she said, “a woman’s got to maintain some mystery.” Amen, sister. I teach classes [...]
June 8, 2011
· Mary · No Comments
Tags: Anthony Weiner, oversharing, sharing personal information online, social media marketing · Posted in: Buy The Book Marketing, Social media marketing, Twitter
Facebook got your tongue?
Now that you’re promoting your book on social media, what the heck do you say? Nobody really tells you how to do this part. So how do you ease your way into this brave new world where you’re expected to be totally transparent and share your innermost thoughts? My answer is to reuse content that [...]
April 6, 2011
· Mary · One Comment
Tags: content marketing, Facebook, reusing your content, social media marketing · Posted in: Social media marketing
The Hidden Wit Guide to Holiday Social Media Stories
Yeah, I know, I’m reaching. But every year I’m amused to see how everybody tries to write holiday-themed posts. Â These were pretty much beyond the usual Rewrite-The-12-Days-of-Christmas-and-add-social-media-references post. (Besides, I tried to write one of those and it was really lame.) Here’s a few that went waaaay beyond the call: Mashable.com: If Santa Doesn’t Have [...]
December 16, 2010
· Mary · No Comments
Tags: holiday parodies, social media and Christmas, social media marketing · Posted in: Buy The Book Marketing, Social media marketing
The Procrastinator’s Guide to Online Marketing
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]
July 6, 2010
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Tags: online marketing, online promotion, procrastination, social media marketing, Twitter · Posted in: Marketing, Social media marketing, social networking
Mindful Marketing
My fitness coach, Carol McAnally, always reminds me to be mindful as I’m trying to perform specific exercises. You don’t get good results if you just flop your way through a routine in order to just get through it. So, I try to remember to “drive my kidneys into the exercise ball” as I do [...]
April 6, 2010
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Tags: marketing plan, mindful marketing, social media marketing · Posted in: All about blogging, social networking
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
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Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Buy The Book Marketing, Facebook, Self publishing your book, social networking, Twitter
Social Media Marketing: It’s not about you
You can usually tell a newbie on Facebook or Twitter by how often every day they make a pitch about their book or their business. Something really heavy-handed like: “Looking for that special birthday gift? Buy my book!” That deafening silence you hear is everybody ignoring your pitch. There’s a few things wrong with selling [...]
February 9, 2010
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Tags: Facebook, How not to act on Facebook and Twitter, social media marketing, Twitter · Posted in: Facebook, Marketing, social networking
If you’re marketing online, be thankful for…
1. WordPress. The open source blog software enables you to build a great website without knowing any code. And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]
November 24, 2009
· Mary · No Comments
Tags: Google Analytics, how-to sites, online marketing, social media marketing, YouTube · Posted in: internet, Marketing, social networking
The latest social media marketing trend: actually be social
Small is the new big. For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.) I’ve wondered for a while whether it was such a great idea to be on so many social media sites that [...]
October 15, 2009
· Mary · No Comments
Tags: internet marketing, social marketing, social media marketing · Posted in: Buy The Book Marketing, Facebook, internet, Marketing, social networking
