The Procrastinator’s Guide to Online Marketing

I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]

July 6, 2010 · Mary · No Comments
Tags: , , , ,  Â· Posted in: marketing, social networking

Mindful Marketing

My fitness coach, Carol McAnally, always reminds me to be mindful as I’m trying to perform specific exercises. You don’t get good results if you just flop your way through a routine in order to just get through it. So, I try to remember to “drive my kidneys into the exercise ball” as I do [...]

April 6, 2010 · Mary · No Comments
Tags: , ,  Â· Posted in: blogging, social networking

Maintain your marketing focus….Oooh, look! Shiny!

If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]

March 15, 2010 · Mary · No Comments
Tags: , , , , ,  Â· Posted in: Facebook, Uncategorized, self publishing, social networking, twitter

Social Media Marketing: It’s not about you

You can usually tell a newbie on Facebook or Twitter by how often every day they make a pitch about their book or their business. Something really heavy-handed like: “Looking for that special birthday gift? Buy my book!” That deafening silence you hear is everybody ignoring your pitch. There’s a few things wrong with selling [...]

February 9, 2010 · Mary · No Comments
Tags: , , ,  Â· Posted in: Facebook, marketing, social networking

If you’re marketing online, be thankful for…

1. WordPress. The open source blog software enables you to build a great website without knowing any code.  And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]

November 24, 2009 · Mary · No Comments
Tags: , , , ,  Â· Posted in: internet, marketing, social networking

The latest social media marketing trend: actually be social

Small is the new big. For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.) I’ve wondered for a while whether it was such a great idea to be on so many social media sites that [...]

October 15, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: Facebook, Uncategorized, internet, marketing, social networking

Your social media strategy: lead, don’t chase!

I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]

September 28, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: internet, marketing, small business, social networking