It’s not about you
The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your book is about – should be centered on the benefit your book would have for [...]
October 28, 2008
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Mary В· 
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Tags: marketing, self publishing, sell solutions В· Posted in: self publishing
