When you don’t know what you don’t know about publishing
About 20 years ago I took a job selling for a printing company. I called on nonprofits who sent out printed newsletters and needed brochures and other stuff printed. I knew next to nothing about printing and I had to get up to speed fast. Looking back, I think I knew just enough to be [...]
March 3, 2011
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Mary · 
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Tags: CIPA, CIPA Book Expo, Colorado Independent Publishers Association, ebooks, how to self publish a book, Self publishing your book · Posted in: Events, Self publishing your book
Authors! Are you Ready for Your Closeup?
Join the Colorado Independent Publishers Association (CIPA) for the next CIPA College Day to be held March 19, 2011. Your book tour is beginning. Do you know how to package yourself and your book to get that all-important TV coverage? Learn the right way to work with the media as taught by veteran TV newsman Neal [...]
February 23, 2011
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Tags: CIPA, CIPA Book Expo, CIPA College, Colorado Independent Publishers Association, EVVY Awards, media training, Self publishing your book, websites · Posted in: Events, Self publishing your book
Workshop: Finding the Best Route to Publishing Your Book
I’m the volunteer PR chair for the Colorado Independent Publishers Association here in Denver. If you’re here in Colorado and are on the fence as to how you’re going to publish your book – publish it yourself or try to sell it to a publisher – here’s a workshop you might want to attend. CIPA [...]
August 10, 2010
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Tags: CIPA, Colorado Independent Publishers Association, independent publishing, Self publishing your book · Posted in: Self publishing your book, Writing
Here’s your chance to write your own book
Want to become an author? Do you have a passion inside you, but not sure how to turn it into a vocation? My friend Brian Schwartz has a truly unique one-of-a-kind opportunity you might want to check out. Brian is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times. On 9/9/09, he’ll [...]
August 25, 2009
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Tags: Self publishing your book, seminars, Writing · Posted in: Running your small business, Self publishing your book, Writing
Can you revive interest in your published book from several years ago?
How hard is it to revive interest in a book published several years ago? It depends. Can you tie your topic into current events and trends? Or is your topic sooooo 2004? So here’s my list of when to either update (or forget about) your book if it was published several years ago. 1. Was [...]
July 19, 2009
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Tags: new editions of old books, Self publishing your book · Posted in: Amazon.com, ebooks, Self publishing your book
Is discounting the only way to sell books?
I’ve been watching my sales on Amazon.com go up and down like my hemlines in the 70′s for the last 4 months. For the first time in 5 years of selling new and used books on Amazon, I’ve gone entire days, sometimes 2 days, without a single sale. Now I admit, I don’t have a [...]
December 1, 2008
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Tags: book sales, online book selling, Self publishing your book · Posted in: Marketing, Self publishing your book
The top 5 marketing habits of successful authors
I saw a news item yesterday on The Power of Two. The Power of Two is having two healthy habits that will add years to your life. Yesterday’s segment suggested that you (1) find out your family medical history in order to prevent diseases you may be prone to and (2) that exercising your brain by [...]
November 19, 2008
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Tags: online marketing, promotion, Self publishing your book · Posted in: Marketing, Self publishing your book
The death of traditional book stores
Brick and mortar stores are losing to online bookstores. I’ve been seeing a lot of articles online on how many bookstores are closing their brick and mortar stores while keeping their online store. The internet, they say, has killed their traditional bookstore business. As self-publishers, their loss is your gain. You stand to make a [...]
November 7, 2008
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Tags: Amazon.com, online booksales, online promotion, Self publishing your book · Posted in: Amazon.com, Self publishing your book
Build your fan base with podcasting
I just read about two novelists in San Francisco who produced serial podcasts of their novels one chapter at a time. Along the way, they acquired thousands of raving fans of their work and attracted agents and publishers eager to sign them. Prior to that success, one author was turned down by hundreds of conventional [...]
November 5, 2008
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Tags: podcasting, Self publishing your book · Posted in: internet, Self publishing your book
It’s not about you
The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your book is about – should be centered on the benefit your book would have for [...]
October 28, 2008
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Tags: Marketing, Self publishing your book, sell solutions · Posted in: Self publishing your book
