The Procrastinator’s Guide to Online Marketing
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]
July 6, 2010
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Mary · 
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Tags: online marketing, online promotion, procrastination, social media marketing, twitter · Posted in: marketing, social networking
If you’re marketing online, be thankful for…
1. WordPress. The open source blog software enables you to build a great website without knowing any code. And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]
November 24, 2009
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Tags: Google Analytics, how-to sites, online marketing, social media marketing, YouTube · Posted in: internet, marketing, social networking
Cool ways to promote on Facebook that’s not really promoting
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to focus on personal relationships – family and friends – or friend everyone you can who’s [...]
June 29, 2009
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Tags: book promotion, Facebook, getting publicity, marketing, online marketing, online promotion, promotion · Posted in: marketing, social networking
Making the leap from free to fee
When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many budding infopreneurs are frustrated when the info product they develop fails to get any traction [...]
January 19, 2009
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Tags: Information Products, online marketing · Posted in: Information Products
Sell solutions even if you’re not selling books
The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers. So here you are. An author with boxes of books for sale and no eager buyers in sight. What do you [...]
January 12, 2009
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Tags: book marketing, Information Products, online marketing · Posted in: Information Products
A great blog is all in the planning
You know that a blog could be a great way to get traffic to your website and to promote your book and/or services. But rather than plunging into blogging without any planning, take some time to answer these questions. A blogging strategy could pay off in better traffic and greater visibility for you and your book.    1. What do [...]
January 5, 2009
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Tags: blogging, online marketing · Posted in: blogging
Do one thing every day to promote your book
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) To be really effective, schedule a specific time each day that’s all about promoting your [...]
December 20, 2008
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Tags: book promotion, marketing, online marketing · Posted in: Uncategorized, internet, marketing
The top 5 marketing habits of successful authors
I saw a news item yesterday on The Power of Two. The Power of Two is having two healthy habits that will add years to your life. Yesterday’s segment suggested that you (1) find out your family medical history in order to prevent diseases you may be prone to and (2) that exercising your brain by [...]
November 19, 2008
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Tags: online marketing, promotion, self publishing · Posted in: marketing, self publishing
