Nobody cares about your book
There. I said it. I know it’s heresy to say things like this to writers, but I feel this  has to be said: Nobody (except your mom) cares that you wrote a book. UNLESS your book provides the solution to a problem that somebody has. Then they care. And that’s really true of selling anything, whether it’s a book, a [...]
October 19, 2009
· 
Mary · 
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Tags: marketing, sales, selling books · Posted in: marketing, self publishing
Cool ways to promote on Facebook that’s not really promoting
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to focus on personal relationships – family and friends – or friend everyone you can who’s [...]
June 29, 2009
· Mary · No Comments
Tags: book promotion, Facebook, getting publicity, marketing, online marketing, online promotion, promotion · Posted in: marketing, social networking
Unfriending on Facebook
It began innocently enough. A friend request on Facebook. I saw we had some friends in common, though I didn’t know this person. Why not? I thought, and hit the button to confirm them as a friend. Then it started. The constant requests to join groups. The multiple invitations to events. The barrage of emails. [...]
May 18, 2009
· Mary · No Comments
Tags: Facebook, marketing, social marketing, unfriending · Posted in: marketing, social networking
Do one thing every day to promote your book
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) To be really effective, schedule a specific time each day that’s all about promoting your [...]
December 20, 2008
· Mary · No Comments
Tags: book promotion, marketing, online marketing · Posted in: Uncategorized, internet, marketing
It’s not about you
The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your book is about – should be centered on the benefit your book would have for [...]
October 28, 2008
· Mary · No Comments
Tags: marketing, self publishing, sell solutions · Posted in: self publishing
