What’s on your hard drive?
The creation of an information product can happen in mysterious ways. Judy Murdoch and I created another information product during our Information Product Roadtrip Workshop a few months ago. During the class, participants asked a lot of “How do I” questions. “How do I podcast?” “How do I find someone to design my web site?” And [...]
January 29, 2009
Tags: Information Products, repurposing content Posted in: Information Products 
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Making the leap from free to fee
When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product?
Many budding infopreneurs are frustrated when the info product they develop fails to get any traction in [...]
January 19, 2009
Tags: Information Products, online marketing Posted in: Information Products No Comments
Sell solutions even if you’re not selling books
The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers.
So here you are. An author with boxes of books for sale and no eager buyers in sight. What do you do?
Forget [...]
January 12, 2009
Tags: book marketing, Information Products, online marketing Posted in: Information Products No Comments
Create multiple streams of income from one book
A lot of authors I’ve met have full time jobs in addition to writing and publishing. Not everyone can make a full-time living from their writing. There’s a simple reason: you have to sell an awful lot of books to make back your investment and pay the bills too.
Successful full-time authors recognize that it takes more than one book to create that [...]
December 28, 2008
Tags: Information Products, repackaging content Posted in: Information Products No Comments
What would MacGyver do?
I bought a book the other day simply because of the title.
What Would MacGyver Do? is a compilation of “True Stories of Improvised Genius in Everyday Life.” There’s the stranded guy in the desert who fixed his broken clutch using a knitting needle. And the woman who used Chex Mix to get traction for her [...]
December 3, 2008
Tags: Information Products, MacGyver Posted in: Information Products No Comments
