When you don’t know what you don’t know about publishing
About 20 years ago I took a job selling for a printing company. I called on nonprofits who sent out printed newsletters and needed brochures and other stuff printed. I knew next to nothing about printing and I had to get up to speed fast. Looking back, I think I knew just enough to be [...]
March 3, 2011
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Mary · 
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Tags: CIPA, CIPA Book Expo, Colorado Independent Publishers Association, ebooks, how to self publish a book, Self publishing your book · Posted in: Events, Self publishing your book
Authors! Are you Ready for Your Closeup?
Join the Colorado Independent Publishers Association (CIPA) for the next CIPA College Day to be held March 19, 2011. Your book tour is beginning. Do you know how to package yourself and your book to get that all-important TV coverage? Learn the right way to work with the media as taught by veteran TV newsman Neal [...]
February 23, 2011
· Mary · No Comments
Tags: CIPA, CIPA Book Expo, CIPA College, Colorado Independent Publishers Association, EVVY Awards, media training, Self publishing your book, websites · Posted in: Events, Self publishing your book
Workshop: Finding the Best Route to Publishing Your Book
I’m the volunteer PR chair for the Colorado Independent Publishers Association here in Denver. If you’re here in Colorado and are on the fence as to how you’re going to publish your book – publish it yourself or try to sell it to a publisher – here’s a workshop you might want to attend. CIPA [...]
August 10, 2010
· Mary · No Comments
Tags: CIPA, Colorado Independent Publishers Association, independent publishing, Self publishing your book · Posted in: Self publishing your book, Writing
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
· Mary · No Comments
Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Buy The Book Marketing, Facebook, Self publishing your book, social networking, Twitter
