When you don’t know what you don’t know about publishing

About 20 years ago I took a job selling for a printing company. I called on nonprofits who sent out printed newsletters and needed brochures and other stuff printed. I knew next to nothing about printing and I had to get up to speed fast. Looking back, I think I knew just enough to be [...]

March 3, 2011 · Mary · No Comments
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Authors! Are you Ready for Your Closeup?

Join the Colorado Independent Publishers Association (CIPA) for the next CIPA College Day to be held March 19, 2011. Your book tour is beginning. Do you know how to package yourself and your book to get that all-important TV coverage?  Learn the right way to work with the media as taught by veteran TV newsman Neal [...]

February 23, 2011 · Mary · No Comments
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Workshop: Finding the Best Route to Publishing Your Book

I’m the volunteer PR chair for the Colorado Independent Publishers Association here in Denver. If you’re here in Colorado and are on the fence as to how you’re going to publish your book – publish it yourself or try to sell it to a publisher – here’s a workshop you might want to attend. CIPA [...]

August 10, 2010 · Mary · No Comments
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Maintain your marketing focus….Oooh, look! Shiny!

If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]

March 15, 2010 · Mary · No Comments
Tags: , , , , ,  Â· Posted in: Buy The Book Marketing, Facebook, Self publishing your book, social networking, Twitter