Is discounting the only way to sell books?

I’ve been watching my sales on Amazon.com go up and down like my hemlines in the 70’s for the last 4 months. For the first time in 5 years of selling new and used books on Amazon, I’ve gone entire days, sometimes 2 days, without a single sale.
Now I admit, I don’t have a very [...]

December 1, 2008  Tags: , ,   Posted in: marketing, self publishing  No Comments

When to sell books yourself, and when not to

Here’s a topic that came up recently with a client: when to sell your book yourself and when to have someone order directly from your publisher.
If you buy books from your publisher for $10 each and your retail price is $20, that gives you a $10 profit, right?
Well, sometimes. If you’re selling the book directly [...]

October 17, 2008  Tags: ,   Posted in: self publishing  2 Comments