Cool ways to promote on Facebook that’s not really promoting
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to focus on personal relationships – family and friends – or friend everyone you can who’s [...]
June 29, 2009
Tags: book promotion, Facebook, getting publicity, marketing, online marketing, online promotion, promotion Posted in: marketing, social networking 
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Do one thing every day to promote your book
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) To be really effective, schedule a specific time each day that’s all about promoting your [...]
December 20, 2008
Tags: book promotion, marketing, online marketing Posted in: Uncategorized, internet, marketing No Comments
Why your website needs a press kit
As a published author, you should have information on your website for the press and others to learn about you and your book. Consider these questions:
* Do you ever try to get free publicity for your book? The first place the press will check is your website. A website with no information – or worse [...]
October 13, 2008
Tags: book promotion, media kit, online promotion, press kit Posted in: self publishing No Comments
To sell books, give them away
Writers always want to know about inexpensive (or even cheap) ways to promote their book. Here’s one of the cheapest: give away copies of your book. Here’s why:
1. Nobody throws away a book. Even if someone isn’t interested in your subject, they will pass your book on to someone else rather than toss it. The [...]
October 9, 2008
Tags: book promotion, self publishing Posted in: self publishing No Comments
Five low-cost or no cost ways to promote your book
1. Always carry a copy of your book along with your business cards, bookmarks, and flyers. You never know who you will meet!
2. Get your friends to host a book reading at their homes and invite all of their friends.
3. Contact local book clubs and offer to discuss your book in person.
4. Set up a [...]
October 7, 2008
Tags: book promotion, self publishing Posted in: self publishing No Comments
Use the back cover to promote your book
You’re wasting valuable real estate if the back cover of your book has only a two-line bio and your picture on it. Use this space to:
* *Tell your potential audience what your book can do for them. People buy books to help them solve a problem.
* Tell your potential audience what others have said about [...]
October 3, 2008
Tags: book cover, book promotion, self publishing Posted in: self publishing No Comments
