Sell solutions even if you’re not selling books
The retail news for bookstores this holiday season has been dismal. Only AmazonВ is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers.
So here you are. An author with boxes of books for sale and no eager buyers in sight. What do you do?
Forget [...]
January 12, 2009
Tags: book marketing, Information Products, online marketing Posted in: Information Products 
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Make your book the best it can be
A little forethought goes a long way in producing your best work and maximizing your opportunities for book sales. In the excitement of writing and producing your long-awaited book, authors often overlook some of the basics. Poor planning can result in a garage full of unsold books and dashed dreams. Here is the first of [...]
October 1, 2008
Tags: book marketing, niche marketing, self publishing Posted in: self publishing No Comments
