Archive for the ‘writing’ Category

Your book: Should you write your passion or what will sell?

Art or money? It’s the age-old quandary. An author client of mine is deep into his first book. Or rather what could be three books, according to his editor. He asked what book should he start with? My reply: What topic are you most passionate about? His reply: Well, I love topic A. But topic [...]

June 3, 2010 · Mary · 4 Comments
Tags: ,  Â· Posted in: writing

When should you stop revising and publish your book?

There’s a point in writing your book when you have to stop writing and rewriting and just publish it. The trouble is, nobody knows when that is. I like Dan Poynter’s advice to publish when your book is 95% ready. Print a few hundred, get some reviews to add to the next edition, fix a [...]

January 20, 2010 · Mary · No Comments
Tags: , , ,  Â· Posted in: self publishing, writing

What’s Your Chimp Factor?

Chimp Factor: A featured topic or element in an article, blog post, or ad that always makes you (or your audience) stop and look.” I just made that up. My husband recently sent me a link to the Trunk Monkey commercials that a car dealer made a few years ago. I’m a sucker for commercials featuring chimps. The joke [...]

November 9, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: blogging, marketing, writing

5 ways to research your book idea

How do you know if your brilliant book idea is really brilliant? I’ve met a lot of authors who had what they thought was a great idea for a book, wrote and published the book, and were stunned to find out that nobody was interested. Or not enough people were interested to sell many copies of [...]

November 2, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: self publishing, twitter, writing

Here’s your chance to write your own book

Want to become an author? Do you have a passion inside you, but not sure how to turn it into a vocation? My friend Brian Schwartz has a truly unique one-of-a-kind opportunity you might want to check out. Brian is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times. On 9/9/09, he’ll [...]

August 25, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: self publishing, small business, writing

Don’t believe everything you read – including from me

One of the best things about the Internet is how we can all publish our opinions via blog or social networking site or video. One of the worst things about the Internet is how we can all publish our opinions and call them facts and people believe them. You saw it last year during the [...]

August 10, 2009 · Mary · No Comments
Tags: , , ,  Â· Posted in: blogging, internet, writing

Sometimes, words should be more than “content”

I’ve never considered myself much of a poetry fan. Poetry has always been sort of a “gee, that’s pretty” distraction that I acknowledge occasionally. I’m usually too caught up with the “content, content, content” mantra of online marketing. I haven’t had time to even read a fun book lately. An editor friend of mine, Faye [...]

May 23, 2009 · Mary · 3 Comments
Tags: , ,  Â· Posted in: writing