Archive for the ‘small business’ Category
Do you need a mailing list to sell your book?
Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your books (plural!) services, and other products. A book is sometimes an impulse buy. It’s something [...]
July 19, 2010
· 
Mary · 
No Comments
Tags: growing a mailing list, marketing online · Posted in: Uncategorized, marketing, small business
What’s a platform and do you need one?
Dictionary.com defines an individual’s “platform” as a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia. a set of principles; plan. a place for public discussion; forum. So, yes, you do need one if you want to give [...]
June 14, 2010
· Mary · One Comment
Tags: online platform, Unique Selling Proposition, USP · Posted in: internet, small business, social networking
I have no time for marketing!
How can I market my book? I have no time! This must be the hands-down, number 1 excuse people give for not marketing their book. (It’s also the reason they don’t exercise or eat right, but that’s another topic.) I have a lot of sympathy for this excuse, as it’s one I’ve used for years [...]
February 22, 2010
· Mary · No Comments
Tags: David Allen, Getting Things Done, Making It All Work, no time for marketing, time management · Posted in: marketing, small business
Your social media strategy: lead, don’t chase!
I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]
September 28, 2009
· Mary · No Comments
Tags: dog training, how to network, social media marketing · Posted in: internet, marketing, small business, social networking
Here’s your chance to write your own book
Want to become an author? Do you have a passion inside you, but not sure how to turn it into a vocation? My friend Brian Schwartz has a truly unique one-of-a-kind opportunity you might want to check out. Brian is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times. On 9/9/09, he’ll [...]
August 25, 2009
· Mary · No Comments
Tags: self publishing, seminars, writing · Posted in: self publishing, small business, writing
How to brand your business and launch your brand online
. . . without losing your money or your mind By Karen Saunders, guest blogger  Kelly loves telling people how the idea that launched her business came to her. It awoke her at 2:00 a.m. It was so compelling that she jumped out of bed, put on a pot of coffee, and began outlining her [...]
June 21, 2009
· Mary · No Comments
Tags: branding, niche markets, search engine optimization, target markets, website design · Posted in: marketing, small business
