Archive for the ‘Running your small business’ Category
Fish or cut bait
Fish or cut bait. S— or get off the pot.Lead, follow, or get out of the way. How many euphamisms can you think of for “take action?” Sooner or later, you have to move or die. I know a lot of small business owners, consultants, and would-be authors who operate on the “I’m busy so [...]
January 30, 2012
· 
Mary · 
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Tags: fish or cut bait, get the sale, take action · Posted in: Running your small business
Workshop: Upside-Down Marketing to Make Your Business Soar
Upside-down marketing has a simple premise: Get more of what you want for your business by helping others get what they want. Marketing ideas that will work today require you to create some new practices for the current business paradigm. In this workshop, you will learn about some marketing strategies that will separate you from the competition and [...]
January 12, 2012
· Mary · No Comments
Tags: kudo communities, make-it-fly, metadog rewards llc, upside-down marketing · Posted in: Running your small business
More on Mind Mapping
I taught a class a few nights ago for Animal University called Horse Sense for Business. At the end of the class, I mentioned several classes we have coming up for AU, including one on mindmapping. The response was an immediate “Yes!” from the participants. “The mindmap was a huge eye-opener for me,” said one. [...]
November 4, 2011
· Mary · No Comments
Tags: Animal University, iMindmap, Mindjet, mindmapping, Tony Buzan · Posted in: Buy The Book Marketing, Running your small business
New Workshop: Horse Sense to Buck Proof Your Business
For the past 9 months or so, I’ve been a faculty member of Animal University, an online school that teaches animal communication and teaches practitioners how to market their businesses. AU Founder Joyce Leake and I will be co-teaching a 3 hour workshop on October 7 called “Horse Sense To Buck Proof Your Business.” The class [...]
September 27, 2011
· Mary · No Comments
Tags: Animal University, Holistic Horse Affair, Joyce Leake, new business model, social media for business · Posted in: Buy The Book Marketing, Running your small business, Social media marketing
How to look bigger than you really are
Just because you’re a one-person company doesn’t mean you can’t look big. It’s all in your attitude. I went to a play last weekend at the Arvada Center in metro Denver. The play, Toil and Trouble, was performed by kids aged 9 to 13. It was based on 2 Shakespeare plays, Pericles and MacBeth, and [...]
August 18, 2011
· Mary · No Comments
Tags: Arvada Center, attitude, solopreneurs, Toil and Trouble · Posted in: Running your small business
Reach your 2011 marketing goals one month at a time
Did you keep your New Year’s resolutions for 2010? Neither did I. But rather than indulge in the usual “I’m a bad person” recriminations, I’ve developed monthly goals for many things in my life, including how to market my business. I’ve found that setting monthly goals and then writing a recap at the end of [...]
December 28, 2010
· Mary · No Comments
Tags: business planning, marketing plan, media plan, Microsoft One Note, mindmap · Posted in: Marketing, Running your small business
“I’ll do It later” only makes It worse
I’ve been having a few moments of clarity lately regarding how I work in my business. I bought a copy of “The Now Habit” by Neil Fiore at the Library Friends bookstore a few weeks ago and actually managed to read it. (I’ve had books for years that I’ve never read.) “The Now Habit” is [...]
September 22, 2010
· Mary · No Comments
Tags: procrastination, Running your small business, The Now Habit · Posted in: Buy The Book Marketing, Running your small business
Say hello to your imaginary friend
Did you have an imaginary friend when you were a kid? You know, the invisible playmate who was your best friend and took the blame for all the stuff you did. Maybe your Mom set a place for her at the table for months, hoping the psychology books were right and you’d eventually forget about [...]
September 16, 2010
· Mary · No Comments
Tags: defining your market, describing your market, imaginary friends, marketing demographics · Posted in: Marketing, Running your small business
Confessions of a workaholic
I used to have a regular job about 10 years ago. Corporate job, cubicle slave. I liked my work but was constantly frustrated by ridiculous rules and inept management. When the layoff came, I was kind of relieved. I didn’t really know what was next, but I figured it had to be better than what [...]
September 10, 2010
· Mary · No Comments
Posted in: Running your small business
Do you need a mailing list to sell your book?
Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your books (plural!) services, and other products. A book is sometimes an impulse buy. It’s something [...]
July 19, 2010
· Mary · No Comments
Tags: growing a mailing list, marketing online · Posted in: Buy The Book Marketing, Marketing, Running your small business
