Archive for the ‘Uncategorized’ Category
Do you need a mailing list to sell your book?
Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your books (plural!) services, and other products. A book is sometimes an impulse buy. It’s something [...]
July 19, 2010
· 
Mary · 
No Comments
Tags: growing a mailing list, marketing online · Posted in: Uncategorized, marketing, small business
What’s a platform and do you need one?
Dictionary.com defines an individual’s “platform” as a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia. a set of principles; plan. a place for public discussion; forum. So, yes, you do need one if you want to give [...]
June 14, 2010
· Mary · One Comment
Tags: online platform, Unique Selling Proposition, USP · Posted in: internet, small business, social networking
SEO for the rest of us
I don’t consider myself a techie. I know just enough about back-end SEO to be incredibly dangerous. So how does a non-tech website owner help their website make nice with Google and the other search engines? 1. Have a blog on your website and update it regularly. I’m amazed how many web people think it’s [...]
March 24, 2010
· Mary · No Comments
Tags: Bing Local Listing Center, blogging, book marketing, Google Local Business Search, keywords, SEO, Wordpress · Posted in: Uncategorized, blogging, internet
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
· Mary · No Comments
Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Facebook, Uncategorized, self publishing, social networking, twitter
I have no time for marketing!
How can I market my book? I have no time! This must be the hands-down, number 1 excuse people give for not marketing their book. (It’s also the reason they don’t exercise or eat right, but that’s another topic.) I have a lot of sympathy for this excuse, as it’s one I’ve used for years [...]
February 22, 2010
· Mary · No Comments
Tags: David Allen, Getting Things Done, Making It All Work, no time for marketing, time management · Posted in: marketing, small business
The latest social media marketing trend: actually be social
Small is the new big. For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.) I’ve wondered for a while whether it was such a great idea to be on so many social media sites that [...]
October 15, 2009
· Mary · No Comments
Tags: internet marketing, social marketing, social media marketing · Posted in: Facebook, Uncategorized, internet, marketing, social networking
Your social media strategy: lead, don’t chase!
I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]
September 28, 2009
· Mary · No Comments
Tags: dog training, how to network, social media marketing · Posted in: internet, marketing, small business, social networking
Where can you post your ebook for sale?
I was one of the presenters yesterday at the monthly meeting of the Colorado Independent Publishers Association (CIPA). Brent Sampson of Outskirts Press and I talked about the best ways to promote and sell a book on Amazon.com. While most of the audience questions were about how to sell a print book, we got several questions [...]
September 21, 2009
· Mary · 2 Comments
Tags: Amazon.com, ebook, ebooks, selling ebooks · Posted in: Amazon.com, Uncategorized, ebooks, internet
Here’s your chance to write your own book
Want to become an author? Do you have a passion inside you, but not sure how to turn it into a vocation? My friend Brian Schwartz has a truly unique one-of-a-kind opportunity you might want to check out. Brian is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times. On 9/9/09, he’ll [...]
August 25, 2009
· Mary · No Comments
Tags: self publishing, seminars, writing · Posted in: self publishing, small business, writing
Surprise your customers
Getting the oil changed in my car ranks right up there with taking out the garbage and weeding my lawn. I know it’s necessary, but I tend to put it off for as long as possible. One thing the Grease Monkey guys do that never fails to amuse me, is they leave a carnation on [...]
July 1, 2009
· Mary · No Comments
Tags: customer appreciation, customer service · Posted in: Uncategorized, marketing
