Archive for the ‘social networking’ Category
What does $40 a paycheck mean to you? Speak up!
I love it when the people speak up. Log in to Twitter and search on the hashtag @40dollars and you’ll see personal stories and political opinions galore as people sound off on the latest stalemate in Washington. $40 a paycheck is the average amount ending the payroll tax cut will cost an American family. The [...]
December 22, 2011
· 
Mary · 
No Comments
Tags: @$40dollars, CNN blog, White House social media · Posted in: social networking
Your book has won an award! 5 tips for getting publicity
You’ve won this great award for your book. Now that the ceremony is over and the initial glow has lessened, how do you get some well-deserved publicity from it? 1. Tell everybody you know and celebrate! Then, write a press release that includes what the award is, and why you won it. 2. Send the [...]
March 23, 2011
· Mary · 2 Comments
Tags: book awards, getting publicity, media page, press releases · Posted in: Marketing, social networking
The Virtual Book Tour – no body scan required
Authors looking to stay home and avoid the intimacies of airport security will love virtual book tours. Aside from the obvious advantages – no shoes or makeup required, no worries about being the only person at your book signing, and no travel costs – virtual tours can deliver a hefty audience for your book and [...]
December 10, 2010
· Mary · No Comments
Tags: body scan, guest blogging, how to plan a virtual book tour, TSA, virtual book tour · Posted in: Buy The Book Marketing, Marketing, Self publishing your book, social networking
The Procrastinator’s Guide to Online Marketing
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]
July 6, 2010
· Mary · No Comments
Tags: online marketing, online promotion, procrastination, social media marketing, Twitter · Posted in: Marketing, Social media marketing, social networking
What’s a platform and do you need one?
Dictionary.com defines an individual’s “platform” as a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia. a set of principles; plan. a place for public discussion; forum. So, yes, you do need one if you want to give [...]
June 14, 2010
· Mary · One Comment
Tags: online platform, Unique Selling Proposition, USP · Posted in: internet, Running your small business, social networking
Mindful Marketing
My fitness coach, Carol McAnally, always reminds me to be mindful as I’m trying to perform specific exercises. You don’t get good results if you just flop your way through a routine in order to just get through it. So, I try to remember to “drive my kidneys into the exercise ball” as I do [...]
April 6, 2010
· Mary · No Comments
Tags: marketing plan, mindful marketing, social media marketing · Posted in: All about blogging, social networking
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
· Mary · No Comments
Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Buy The Book Marketing, Facebook, Self publishing your book, social networking, Twitter
Marketing online: “I gotta be me!”
A lot of your success in marketing online depends on whether your prospects think there’s a real person behind the website, the blog, and the Facebook profile. They also have to like that person, but that’s another topic. Today I want to talk about being genuine in your online interactions. I’ve seen several of my [...]
February 17, 2010
· Mary · No Comments
Tags: Add personality to your posts, be genuine online · Posted in: All about blogging, social networking
Social Media Marketing: It’s not about you
You can usually tell a newbie on Facebook or Twitter by how often every day they make a pitch about their book or their business. Something really heavy-handed like: “Looking for that special birthday gift? Buy my book!” That deafening silence you hear is everybody ignoring your pitch. There’s a few things wrong with selling [...]
February 9, 2010
· Mary · No Comments
Tags: Facebook, How not to act on Facebook and Twitter, social media marketing, Twitter · Posted in: Facebook, Marketing, social networking
Why I lurk on social networking sites
It’s been estimated that over 93% of people lurk on social networking sites; not participating, just listening to the 7% who are actually taking part in the conversation. I confess to occasionally lurking myself. I’m really a social person. But sometimes when I’m on Facebook or Twitter I just don’t feel like chatting. So, I lurk. [...]
December 8, 2009
· Mary · No Comments
Tags: Facebook, lurking, social network sites, Twitter · Posted in: Facebook, social networking, Twitter
