Archive for the ‘social networking’ Category
The Procrastinator’s Guide to Online Marketing
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]
July 6, 2010
· 
Mary · 
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Tags: online marketing, online promotion, procrastination, social media marketing, twitter · Posted in: marketing, social networking
What’s a platform and do you need one?
Dictionary.com defines an individual’s “platform” as a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia. a set of principles; plan. a place for public discussion; forum. So, yes, you do need one if you want to give [...]
June 14, 2010
· Mary · One Comment
Tags: online platform, Unique Selling Proposition, USP · Posted in: internet, small business, social networking
Mindful Marketing
My fitness coach, Carol McAnally, always reminds me to be mindful as I’m trying to perform specific exercises. You don’t get good results if you just flop your way through a routine in order to just get through it. So, I try to remember to “drive my kidneys into the exercise ball” as I do [...]
April 6, 2010
· Mary · No Comments
Tags: marketing plan, mindful marketing, social media marketing · Posted in: blogging, social networking
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
· Mary · No Comments
Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Facebook, Uncategorized, self publishing, social networking, twitter
Marketing online: “I gotta be me!”
A lot of your success in marketing online depends on whether your prospects think there’s a real person behind the website, the blog, and the Facebook profile. They also have to like that person, but that’s another topic. Today I want to talk about being genuine in your online interactions. I’ve seen several of my [...]
February 17, 2010
· Mary · No Comments
Tags: Add personality to your posts, be genuine online · Posted in: blogging, social networking
Social Media Marketing: It’s not about you
You can usually tell a newbie on Facebook or Twitter by how often every day they make a pitch about their book or their business. Something really heavy-handed like: “Looking for that special birthday gift? Buy my book!” That deafening silence you hear is everybody ignoring your pitch. There’s a few things wrong with selling [...]
February 9, 2010
· Mary · No Comments
Tags: Facebook, How not to act on Facebook and Twitter, social media marketing, twitter · Posted in: Facebook, marketing, social networking
Why I lurk on social networking sites
It’s been estimated that over 93% of people lurk on social networking sites; not participating, just listening to the 7% who are actually taking part in the conversation. I confess to occasionally lurking myself. I’m really a social person. But sometimes when I’m on Facebook or Twitter I just don’t feel like chatting. So, I lurk. [...]
December 8, 2009
· Mary · No Comments
Tags: Facebook, lurking, social network sites, twitter · Posted in: Facebook, social networking, twitter
If you’re marketing online, be thankful for…
1. WordPress. The open source blog software enables you to build a great website without knowing any code. And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]
November 24, 2009
· Mary · No Comments
Tags: Google Analytics, how-to sites, online marketing, social media marketing, YouTube · Posted in: internet, marketing, social networking
The latest social media marketing trend: actually be social
Small is the new big. For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.) I’ve wondered for a while whether it was such a great idea to be on so many social media sites that [...]
October 15, 2009
· Mary · No Comments
Tags: internet marketing, social marketing, social media marketing · Posted in: Facebook, Uncategorized, internet, marketing, social networking
Your social media strategy: lead, don’t chase!
I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]
September 28, 2009
· Mary · No Comments
Tags: dog training, how to network, social media marketing · Posted in: internet, marketing, small business, social networking
