Archive for the ‘Self publishing your book’ Category

Nobody cares about your book

There. I said it. I know it’s heresy to say things like this to writers, but I feel this  has to be said: Nobody (except your mom) cares that you wrote a book. UNLESS your book provides the solution to a problem that somebody has. Then they care. And that’s really true of selling anything, whether it’s a book, a [...]

October 19, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: Marketing, Self publishing your book

Here’s your chance to write your own book

Want to become an author? Do you have a passion inside you, but not sure how to turn it into a vocation? My friend Brian Schwartz has a truly unique one-of-a-kind opportunity you might want to check out. Brian is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times. On 9/9/09, he’ll [...]

August 25, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: Running your small business, Self publishing your book, Writing

Can you revive interest in your published book from several years ago?

How hard is it to revive interest in a book published several years ago? It depends. Can you tie your topic into current events and trends? Or is your topic sooooo 2004? So here’s my list of when to either update (or forget about) your book if it was published several years ago. 1. Was [...]

July 19, 2009 · Mary · No Comments
Tags: ,  Â· Posted in: Amazon.com, ebooks, Self publishing your book

Is discounting the only way to sell books?

I’ve been watching my sales on Amazon.com go up and down like my hemlines in the 70′s for the last 4 months. For the first time in 5 years of selling new and used books on Amazon, I’ve gone entire days, sometimes 2 days, without a single sale. Now I admit, I don’t have a [...]

December 1, 2008 · Mary · No Comments
Tags: , ,  Â· Posted in: Marketing, Self publishing your book

The top 5 marketing habits of successful authors

I saw a news item yesterday on The Power of Two. The Power of Two is having two healthy habits that will add years to your life. Yesterday’s segment suggested that you (1) find out your family medical history in order to prevent diseases you may be prone to and (2) that exercising your brain by [...]

November 19, 2008 · Mary · No Comments
Tags: , ,  Â· Posted in: Marketing, Self publishing your book

8 easy ways to build your mailing list

When you set up a “sign up for my ezine” section on your website, did you initially believe that “if you build it, they will come?” And were you disappointed with the results? Well, you do need to help the process along. Here are 8 easy ways you can let people know about your ezine [...]

November 13, 2008 · Mary · No Comments
Tags: , ,  Â· Posted in: internet, Self publishing your book

More on podcasting your novel

Ever since I wrote about serial podcasting I’ve seen references to the original story all over the web. (The original story was in the San Francisco Chronicle.) * One author added some great twists of his own: Author J.C. Hutchins got actors and directors to record promotional clips into his recordings. Director George Romero (of [...]

November 11, 2008 · Mary · No Comments
Tags: ,  Â· Posted in: internet, Self publishing your book

The death of traditional book stores

Brick and mortar stores are losing to online bookstores. I’ve been seeing a lot of articles online on how many bookstores are closing their brick and mortar stores while keeping their online store. The internet, they say, has killed their traditional bookstore business. As self-publishers, their loss is your gain. You stand to make a [...]

November 7, 2008 · Mary · No Comments
Tags: , , ,  Â· Posted in: Amazon.com, Self publishing your book

Build your fan base with podcasting

I just read about two novelists in San Francisco who produced serial podcasts of their novels one chapter at a time. Along the way, they acquired thousands of raving fans of their work and attracted agents and publishers eager to sign them. Prior to that success, one author was turned down by hundreds of conventional [...]

November 5, 2008 · Mary · No Comments
Tags: ,  Â· Posted in: internet, Self publishing your book

It’s not about you

The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your book is about – should be centered on the benefit your book would have for [...]

October 28, 2008 · Mary · No Comments
Tags: , ,  Â· Posted in: Self publishing your book


Array