Archive for the ‘Self publishing your book’ Category
How committed are you to marketing your book?
I’ve been revising the questionnaire I use with new clients who want help in marketing their book. In the last few weeks, I’ve come to realize that I not only need to know the basics about their book, (market, competition, the author’s objectives) but I also need to know the author’s level of commitment to [...]
September 15, 2011
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Mary · 
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Tags: how much time does it take to market a book?, marketing your book · Posted in: Marketing, Self publishing your book
When you don’t know what you don’t know about publishing
About 20 years ago I took a job selling for a printing company. I called on nonprofits who sent out printed newsletters and needed brochures and other stuff printed. I knew next to nothing about printing and I had to get up to speed fast. Looking back, I think I knew just enough to be [...]
March 3, 2011
· Mary · No Comments
Tags: CIPA, CIPA Book Expo, Colorado Independent Publishers Association, ebooks, how to self publish a book, Self publishing your book · Posted in: Events, Self publishing your book
Authors! Are you Ready for Your Closeup?
Join the Colorado Independent Publishers Association (CIPA) for the next CIPA College Day to be held March 19, 2011. Your book tour is beginning. Do you know how to package yourself and your book to get that all-important TV coverage? Learn the right way to work with the media as taught by veteran TV newsman Neal [...]
February 23, 2011
· Mary · No Comments
Tags: CIPA, CIPA Book Expo, CIPA College, Colorado Independent Publishers Association, EVVY Awards, media training, Self publishing your book, websites · Posted in: Events, Self publishing your book
The Virtual Book Tour – no body scan required
Authors looking to stay home and avoid the intimacies of airport security will love virtual book tours. Aside from the obvious advantages – no shoes or makeup required, no worries about being the only person at your book signing, and no travel costs – virtual tours can deliver a hefty audience for your book and [...]
December 10, 2010
· Mary · No Comments
Tags: body scan, guest blogging, how to plan a virtual book tour, TSA, virtual book tour · Posted in: Buy The Book Marketing, Marketing, Self publishing your book, social networking
When good books go bad
In today’s hyper-fast, blink-and-you’ll-miss-it world, printed books become dated very quickly. The average production time of a book can be 6 months to a year after the author has finished writing it and the editor has finished the last correction. That’s a lot of time for a nonfiction book to age and have some of [...]
August 31, 2010
· Mary · No Comments
Tags: ebooks, epub, Kindle, nonfiction books · Posted in: ebooks, How to research stuff online, Self publishing your book
Getting started with podcasting
I’ve been talking recently with several people who are interested in podcasting their books, but haven’t got the slightest idea of how to start. So, here’s a list of resources I’ve compiled ranging from videos to equipment reviews. This is by no means all of the resources out there, but they’ll get you started. Tutorials: [...]
August 24, 2010
· Mary · No Comments
Tags: Amazon.com, Audacity, digitalpodcast.com, GarageBand, iTunes, mypodcast. com, podcasting, Podcasting News · Posted in: Podcasting, Self publishing your book
Workshop: Finding the Best Route to Publishing Your Book
I’m the volunteer PR chair for the Colorado Independent Publishers Association here in Denver. If you’re here in Colorado and are on the fence as to how you’re going to publish your book – publish it yourself or try to sell it to a publisher – here’s a workshop you might want to attend. CIPA [...]
August 10, 2010
· Mary · No Comments
Tags: CIPA, Colorado Independent Publishers Association, independent publishing, Self publishing your book · Posted in: Self publishing your book, Writing
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
· Mary · No Comments
Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Buy The Book Marketing, Facebook, Self publishing your book, social networking, Twitter
When should you stop revising and publish your book?
There’s a point in writing your book when you have to stop writing and rewriting and just publish it. The trouble is, nobody knows when that is. I like Dan Poynter’s advice to publish when your book is 95% ready. Print a few hundred, get some reviews to add to the next edition, fix a [...]
January 20, 2010
· Mary · No Comments
Tags: book editions, book publishing, book revisions, editing · Posted in: Self publishing your book, Writing
5 ways to research your book idea
How do you know if your brilliant book idea is really brilliant? I’ve met a lot of authors who had what they thought was a great idea for a book, wrote and published the book, and were stunned to find out that nobody was interested. Or not enough people were interested to sell many copies of [...]
November 2, 2009
· Mary · No Comments
Tags: book research, researching your topic, writing a book · Posted in: Self publishing your book, Twitter, Writing
