Archive for the ‘self publishing’ Category
Maintain your marketing focus….Oooh, look! Shiny!
If you want to succeed in marketing online you need to focus on your objectives. That being said, I’m one of the biggest offenders of succumbing to BSO (Bright Shiny Objects) syndrome. I’m always chasing down rabbit holes, all in the name of research. I do learn a lot of good stuff, but it sometimes [...]
March 15, 2010
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Mary · 
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Tags: bright shiny objects, CIPA, Colorado Independent Publishers Association, EduCyber, marketing focus, social media marketing · Posted in: Facebook, Uncategorized, self publishing, social networking, twitter
When should you stop revising and publish your book?
There’s a point in writing your book when you have to stop writing and rewriting and just publish it. The trouble is, nobody knows when that is. I like Dan Poynter’s advice to publish when your book is 95% ready. Print a few hundred, get some reviews to add to the next edition, fix a [...]
January 20, 2010
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Tags: book editions, book publishing, book revisions, editing · Posted in: self publishing, writing
5 ways to research your book idea
How do you know if your brilliant book idea is really brilliant? I’ve met a lot of authors who had what they thought was a great idea for a book, wrote and published the book, and were stunned to find out that nobody was interested. Or not enough people were interested to sell many copies of [...]
November 2, 2009
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Tags: book research, researching your topic, writing a book · Posted in: self publishing, twitter, writing
Nobody cares about your book
There. I said it. I know it’s heresy to say things like this to writers, but I feel this  has to be said: Nobody (except your mom) cares that you wrote a book. UNLESS your book provides the solution to a problem that somebody has. Then they care. And that’s really true of selling anything, whether it’s a book, a [...]
October 19, 2009
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Tags: marketing, sales, selling books · Posted in: marketing, self publishing
Here’s your chance to write your own book
Want to become an author? Do you have a passion inside you, but not sure how to turn it into a vocation? My friend Brian Schwartz has a truly unique one-of-a-kind opportunity you might want to check out. Brian is the award winning author of 50 Interviews: Entrepreneurs thriving in uncertain times. On 9/9/09, he’ll [...]
August 25, 2009
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Tags: self publishing, seminars, writing · Posted in: self publishing, small business, writing
Can you revive interest in your published book from several years ago?
How hard is it to revive interest in a book published several years ago? It depends. Can you tie your topic into current events and trends? Or is your topic sooooo 2004? So here’s my list of when to either update (or forget about) your book if it was published several years ago. 1. Was [...]
July 19, 2009
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Tags: new editions of old books, self publishing · Posted in: Amazon.com, ebooks, self publishing
Is discounting the only way to sell books?
I’ve been watching my sales on Amazon.com go up and down like my hemlines in the 70′s for the last 4 months. For the first time in 5 years of selling new and used books on Amazon, I’ve gone entire days, sometimes 2 days, without a single sale. Now I admit, I don’t have a [...]
December 1, 2008
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Tags: book sales, online book selling, self publishing · Posted in: marketing, self publishing
The top 5 marketing habits of successful authors
I saw a news item yesterday on The Power of Two. The Power of Two is having two healthy habits that will add years to your life. Yesterday’s segment suggested that you (1) find out your family medical history in order to prevent diseases you may be prone to and (2) that exercising your brain by [...]
November 19, 2008
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Tags: online marketing, promotion, self publishing · Posted in: marketing, self publishing
8 easy ways to build your mailing list
When you set up a “sign up for my ezine” section on your website, did you initially believe that “if you build it, they will come?” And were you disappointed with the results? Well, you do need to help the process along. Here are 8 easy ways you can let people know about your ezine [...]
November 13, 2008
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Tags: ezine, mailing lists, online promotion · Posted in: internet, self publishing
More on podcasting your novel
Ever since I wrote about serial podcasting I’ve seen references to the original story all over the web. (The original story was in the San Francisco Chronicle.) * One author added some great twists of his own: Author J.C. Hutchins got actors and directors to record promotional clips into his recordings. Director George Romero (of [...]
November 11, 2008
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Tags: online promotion, podcasting · Posted in: internet, self publishing
