Archive for the ‘Marketing’ Category
Reach your 2011 marketing goals one month at a time
Did you keep your New Year’s resolutions for 2010? Neither did I. But rather than indulge in the usual “I’m a bad person” recriminations, I’ve developed monthly goals for many things in my life, including how to market my business. I’ve found that setting monthly goals and then writing a recap at the end of [...]
December 28, 2010
· 
Mary · 
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Tags: business planning, marketing plan, media plan, Microsoft One Note, mindmap · Posted in: Marketing, Running your small business
The Virtual Book Tour – no body scan required
Authors looking to stay home and avoid the intimacies of airport security will love virtual book tours. Aside from the obvious advantages – no shoes or makeup required, no worries about being the only person at your book signing, and no travel costs – virtual tours can deliver a hefty audience for your book and [...]
December 10, 2010
· Mary · No Comments
Tags: body scan, guest blogging, how to plan a virtual book tour, TSA, virtual book tour · Posted in: Buy The Book Marketing, Marketing, Self publishing your book, social networking
OMG! Am I popular yet?
This is so high school. I thought I was at a stage in my life when I could stop worrying about being popular. But it sometimes feels like high school all over again when I spend time pouring over my webstats and Google Analytics and weave plans on how to get more traffic to my [...]
November 18, 2010
· Mary · No Comments
Tags: Google Analytics, online popularity, Sitemeter, social media, Website Grader, website statistics · Posted in: Buy The Book Marketing, Marketing, Your website
Give me patience NOW!
If we are facing in the right direction, all we need to do is keep on walking. —Buddhist Proverb We’re a nation of impatient people. These days we fret if our computer takes a few extra seconds to boot up. We microwave our food and that takes too long. So when I tell people a [...]
November 11, 2010
· Mary · No Comments
Tags: going viral, how to go viral, social media campaigns · Posted in: Buy The Book Marketing, Marketing, Social media marketing
The Yin and Yang of Marketing
In Chinese philosophy, the concept of yin and yang is used to describe natural opposites such as light and dark, male and female and cold and hot. Ying and yang are complementary opposites within a greater whole. Everything has yin and yang aspects, though one may manifest itself more strongly at times. There’s a perception [...]
October 27, 2010
· Mary · No Comments
Tags: free vs paid, marketing balance, marketing your business, yin & yang · Posted in: Buy The Book Marketing, Marketing
Say hello to your imaginary friend
Did you have an imaginary friend when you were a kid? You know, the invisible playmate who was your best friend and took the blame for all the stuff you did. Maybe your Mom set a place for her at the table for months, hoping the psychology books were right and you’d eventually forget about [...]
September 16, 2010
· Mary · No Comments
Tags: defining your market, describing your market, imaginary friends, marketing demographics · Posted in: Marketing, Running your small business
Do you need a mailing list to sell your book?
Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your books (plural!) services, and other products. A book is sometimes an impulse buy. It’s something [...]
July 19, 2010
· Mary · No Comments
Tags: growing a mailing list, marketing online · Posted in: Buy The Book Marketing, Marketing, Running your small business
The Procrastinator’s Guide to Online Marketing
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]
July 6, 2010
· Mary · No Comments
Tags: online marketing, online promotion, procrastination, social media marketing, Twitter · Posted in: Marketing, Social media marketing, social networking
How will people find your new blog?
It’s tough to start a marketing program when you don’t have a following and don’t even know if anybody’s paying attention. New authors ask, “If I start a blog, how do I get anybody to read it? Well, everybody has to start somewhere. You might be writing at first for just you and your mom [...]
March 30, 2010
· Mary · No Comments
Tags: All about blogging, blog promotion, finding a new blog · Posted in: All about blogging, Marketing
I have no time for marketing!
How can I market my book? I have no time! This must be the hands-down, number 1 excuse people give for not marketing their book. (It’s also the reason they don’t exercise or eat right, but that’s another topic.) I have a lot of sympathy for this excuse, as it’s one I’ve used for years [...]
February 22, 2010
· Mary · No Comments
Tags: David Allen, Getting Things Done, Making It All Work, no time for marketing, time management · Posted in: Marketing, Running your small business
