Archive for the ‘marketing’ Category
Do you need a mailing list to sell your book?
Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your books (plural!) services, and other products. A book is sometimes an impulse buy. It’s something [...]
July 19, 2010
· 
Mary · 
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Tags: growing a mailing list, marketing online · Posted in: Uncategorized, marketing, small business
The Procrastinator’s Guide to Online Marketing
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]
July 6, 2010
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Tags: online marketing, online promotion, procrastination, social media marketing, twitter · Posted in: marketing, social networking
How will people find your new blog?
It’s tough to start a marketing program when you don’t have a following and don’t even know if anybody’s paying attention. New authors ask, “If I start a blog, how do I get anybody to read it? Well, everybody has to start somewhere. You might be writing at first for just you and your mom [...]
March 30, 2010
· Mary · No Comments
Tags: blog promotion, blogging, finding a new blog · Posted in: blogging, marketing
I have no time for marketing!
How can I market my book? I have no time! This must be the hands-down, number 1 excuse people give for not marketing their book. (It’s also the reason they don’t exercise or eat right, but that’s another topic.) I have a lot of sympathy for this excuse, as it’s one I’ve used for years [...]
February 22, 2010
· Mary · No Comments
Tags: David Allen, Getting Things Done, Making It All Work, no time for marketing, time management · Posted in: marketing, small business
Social Media Marketing: It’s not about you
You can usually tell a newbie on Facebook or Twitter by how often every day they make a pitch about their book or their business. Something really heavy-handed like: “Looking for that special birthday gift? Buy my book!” That deafening silence you hear is everybody ignoring your pitch. There’s a few things wrong with selling [...]
February 9, 2010
· Mary · No Comments
Tags: Facebook, How not to act on Facebook and Twitter, social media marketing, twitter · Posted in: Facebook, marketing, social networking
How to not suck at public speaking
I read somewhere that most people fear public speaking more than death. I know a lot of authors who take this attitude to the max. Writers can be an introverted bunch. Unfortunately for some of them, one of the best ways to sell a book is to do public speaking. Your book becomes the “back [...]
January 14, 2010
· Mary · No Comments
Tags: Public Speaking, speaking skills · Posted in: Public Speaking, marketing
If you’re marketing online, be thankful for…
1. WordPress. The open source blog software enables you to build a great website without knowing any code. And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]
November 24, 2009
· Mary · No Comments
Tags: Google Analytics, how-to sites, online marketing, social media marketing, YouTube · Posted in: internet, marketing, social networking
What’s Your Chimp Factor?
Chimp Factor: A featured topic or element in an article, blog post, or ad that always makes you (or your audience) stop and look.” I just made that up. My husband recently sent me a link to the Trunk Monkey commercials that a car dealer made a few years ago. I’m a sucker for commercials featuring chimps. The joke [...]
November 9, 2009
· Mary · No Comments
Tags: finding your niche, researching your topic, trunk monkey · Posted in: blogging, marketing, writing
Nobody cares about your book
There. I said it. I know it’s heresy to say things like this to writers, but I feel this  has to be said: Nobody (except your mom) cares that you wrote a book. UNLESS your book provides the solution to a problem that somebody has. Then they care. And that’s really true of selling anything, whether it’s a book, a [...]
October 19, 2009
· Mary · No Comments
Tags: marketing, sales, selling books · Posted in: marketing, self publishing
The latest social media marketing trend: actually be social
Small is the new big. For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.) I’ve wondered for a while whether it was such a great idea to be on so many social media sites that [...]
October 15, 2009
· Mary · No Comments
Tags: internet marketing, social marketing, social media marketing · Posted in: Facebook, Uncategorized, internet, marketing, social networking
