Archive for the ‘Marketing’ Category
The Lorelei Lee School of Marketing
Remember Lorelei Lee? Marilyn Monroe played Lorelei in Gentlemen Prefer Blondes. Lorelei and her best friend Dorothy (Jane Russell) played two showgirls looking for love and diamonds. (Not necessarily in that order.) The highlight of the picture was Marilyn’s iconic performance of “Diamonds Are a Girl’s Best Friend.” You’d think that Lorelei was the [...]
December 30, 2011
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Mary · 
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Tags: Diamonds are a Girl's Best Friend, Gentlemen Prefer Blondes, Lorelei Lee, Marilyn Monroe, marketing plan, target your audience · Posted in: Marketing
How committed are you to marketing your book?
I’ve been revising the questionnaire I use with new clients who want help in marketing their book. In the last few weeks, I’ve come to realize that I not only need to know the basics about their book, (market, competition, the author’s objectives) but I also need to know the author’s level of commitment to [...]
September 15, 2011
· Mary · No Comments
Tags: how much time does it take to market a book?, marketing your book · Posted in: Marketing, Self publishing your book
Reverse psychology video: see what happens when they don’t hire you?
I’ve become a big fan of YouTube how-to videos. Every time something breaks around the house – and if you live in a place long enough eventually everything breaks – YouTube is my go-to site to learn how to fix it. It’s also where I go to figure how whether I can fix it or do [...]
August 26, 2011
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Tags: using video to promote your business, Why hire a professional, YouTube · Posted in: Marketing
The paradox of “going viral”
How do you make something go viral? You don’t. It just does. The great irony of this type of promotion is you can’t plan it. If you try to go viral – whether it’s a video or a news story – chances are you’ll look like the annoying guy at a party who thinks he’s [...]
June 24, 2011
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Tags: barking cat video, going viral · Posted in: Marketing, Social media marketing
You want taller? I can be taller!
We’ve all done this: found ourselves trying to be what we thought the customer, prospective employer, or even potential date wanted us to be. The trouble is, our real selves have a tendency to sneak out. Take a look at this trailer from the movie “Tootsie” starring Dustin Hoffman who can’t get a job. He [...]
May 19, 2011
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Tags: Dustin Hoffman, finding your niche, getting the job, Tootsie · Posted in: Marketing
Before you launch your promotion: Is your website ready?
When you have a newly published book – and boxes of that book in the garage – it’s normal to want to start selling them to just about everybody you meet online and off. But, before you launch that big sales drive, make sure your have your act together online. After all, if your goal [...]
March 31, 2011
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Tags: book launch, Google Analytics, mailing lists, media page, Wordpress · Posted in: Buy The Book Marketing, Marketing, Your website
Your book has won an award! 5 tips for getting publicity
You’ve won this great award for your book. Now that the ceremony is over and the initial glow has lessened, how do you get some well-deserved publicity from it? 1. Tell everybody you know and celebrate! Then, write a press release that includes what the award is, and why you won it. 2. Send the [...]
March 23, 2011
· Mary · 2 Comments
Tags: book awards, getting publicity, media page, press releases · Posted in: Marketing, social networking
Virtual Book Tour Announced for Storm of the i, Not Your Usual Memoir
Her father didn’t speak to her for 15 years. She never knew why. Then she wrote the book she needed to read. (Boulder, CO) January 20, 2011 – Author/Artist Tina Collen will begin a virtual blog tour on Jan 31 to promote her award-winning memoir, Storm of the i: An Artobiography. Collen’s memoir is not [...]
January 20, 2011
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Tags: Storm of the i, Tina Collen, virtual blog tour · Posted in: Marketing, Virtual Blog Tours
Reach your 2011 marketing goals one month at a time
Did you keep your New Year’s resolutions for 2010? Neither did I. But rather than indulge in the usual “I’m a bad person” recriminations, I’ve developed monthly goals for many things in my life, including how to market my business. I’ve found that setting monthly goals and then writing a recap at the end of [...]
December 28, 2010
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Tags: business planning, marketing plan, media plan, Microsoft One Note, mindmap · Posted in: Marketing, Running your small business
The Virtual Book Tour – no body scan required
Authors looking to stay home and avoid the intimacies of airport security will love virtual book tours. Aside from the obvious advantages – no shoes or makeup required, no worries about being the only person at your book signing, and no travel costs – virtual tours can deliver a hefty audience for your book and [...]
December 10, 2010
· Mary · No Comments
Tags: body scan, guest blogging, how to plan a virtual book tour, TSA, virtual book tour · Posted in: Buy The Book Marketing, Marketing, Self publishing your book, social networking
