Archive for the ‘internet’ Category
Your social media strategy: lead, don’t chase!
I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]
September 28, 2009
· 
Mary · 
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Tags: dog training, how to network, social media marketing · Posted in: internet, Marketing, Running your small business, social networking
Where can you post your ebook for sale?
I was one of the presenters yesterday at the monthly meeting of the Colorado Independent Publishers Association (CIPA). Brent Sampson of Outskirts Press and I talked about the best ways to promote and sell a book on Amazon.com. While most of the audience questions were about how to sell a print book, we got several questions [...]
September 21, 2009
· Mary · 2 Comments
Tags: Amazon.com, ebook, ebooks, selling ebooks · Posted in: Amazon.com, Buy The Book Marketing, ebooks, internet
Increase your visibility using Wikipedia – maybe
My assignment seemed pretty simple – add a client’s biography and articles on his books to Wikipedia. His books had all been successful – one had been made into a movie. The latest one is already getting buzz due to it’s subject matter – a famous trial. He had gotten a lot of traffic from [...]
September 10, 2009
· Mary · No Comments
Tags: internet publicity, Wikipedia, Writing for Wikipedia · Posted in: internet, Marketing
Don’t believe everything you read – including from me
One of the best things about the Internet is how we can all publish our opinions via blog or social networking site or video. One of the worst things about the Internet is how we can all publish our opinions and call them facts and people believe them. You saw it last year during the [...]
August 10, 2009
· Mary · No Comments
Tags: All about blogging, health care reform, internet news, misinformation · Posted in: All about blogging, internet, Writing
LinkedIn Answers: Get feedback from your network
Ask and you shall receive. I posted this question to my LinkedIn connections: Are you looking for quantity or quality in your LinkedIn and Facebook connections? I’ve been reading a lot about why we should limit our connections online in order to actually build relationships. What’s the point of having a billion contacts online if they [...]
July 6, 2009
· Mary · No Comments
Tags: LinkedIn, polling, social marketing, social networking · Posted in: internet, Marketing, social networking
What’s the buzz on Twitter?
Twitter is a social networking sites that allows you to answer that important question: What are you doing right now? You have 140 characters to answer. Sounds a bit silly? Well, yes and no. For those of us who scramble to find time to write at all, the idea of promoting 140 characters at a [...]
December 23, 2008
· Mary · No Comments
Tags: online promotion, social networking, Twitter · Posted in: Buy The Book Marketing, internet, Marketing
Do one thing every day to promote your book
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) To be really effective, schedule a specific time each day that’s all about promoting your [...]
December 20, 2008
· Mary · No Comments
Tags: book promotion, Marketing, online marketing · Posted in: Buy The Book Marketing, internet, Marketing
The end of the boring website
The trouble with most websites is, we only know we should have one. We really don’t think about what we want visitors to do. One of the biggest wastes of time and money is to produce a “brochure” website that invites a visitor to do nothing. By doing nothing I mean the website has: * [...]
December 17, 2008
· Mary · No Comments
Tags: blog, website design · Posted in: All about blogging, Buy The Book Marketing, internet
Organize those passwords!
I’m a sucker for articles and books on how to organize your work, your house and even your life. After reading yet another book on the subject, I was finally moved to organize my many, many user names and passwords for all of the social networking sites I belong to. I’m one of those people [...]
November 24, 2008
· Mary · No Comments
Tags: online security, passwords · Posted in: internet
What does your email signature say about you?
New authors are always looking for ways to advertise their book. Here’s an easy one: include it in your email signature. It’s free advertising; every email you send has the ability to connect with a potential reader. It’s also a pretty good idea to have a separate email address for your publishing business or book. [...]
November 21, 2008
· Mary · No Comments
Tags: email signature, online promotion · Posted in: internet, Marketing
