Archive for the ‘internet’ Category
What’s a platform and do you need one?
Dictionary.com defines an individual’s “platform” as a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia. a set of principles; plan. a place for public discussion; forum. So, yes, you do need one if you want to give [...]
June 14, 2010
· 
Mary · 
One Comment
Tags: online platform, Unique Selling Proposition, USP · Posted in: internet, small business, social networking
SEO for the rest of us
I don’t consider myself a techie. I know just enough about back-end SEO to be incredibly dangerous. So how does a non-tech website owner help their website make nice with Google and the other search engines? 1. Have a blog on your website and update it regularly. I’m amazed how many web people think it’s [...]
March 24, 2010
· Mary · No Comments
Tags: Bing Local Listing Center, blogging, book marketing, Google Local Business Search, keywords, SEO, Wordpress · Posted in: Uncategorized, blogging, internet
If you’re marketing online, be thankful for…
1. WordPress. The open source blog software enables you to build a great website without knowing any code. And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]
November 24, 2009
· Mary · No Comments
Tags: Google Analytics, how-to sites, online marketing, social media marketing, YouTube · Posted in: internet, marketing, social networking
‘Bridesmaids from Hell’ Live on the Internet
I google my name and my company’s name every now and then just to see where I’m popping up on the net. One day, I was surprised to see my name mentioned in the archives of a newspaper in Salt Lake City. I live in the Denver metro area and have no ties to Salt Lake. But, surprise, [...]
October 26, 2009
· Mary · No Comments
Tags: Halloween costumes, Mom Rule, what to post online · Posted in: internet
The latest social media marketing trend: actually be social
Small is the new big. For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.) I’ve wondered for a while whether it was such a great idea to be on so many social media sites that [...]
October 15, 2009
· Mary · No Comments
Tags: internet marketing, social marketing, social media marketing · Posted in: Facebook, Uncategorized, internet, marketing, social networking
Your social media strategy: lead, don’t chase!
I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]
September 28, 2009
· Mary · No Comments
Tags: dog training, how to network, social media marketing · Posted in: internet, marketing, small business, social networking
Where can you post your ebook for sale?
I was one of the presenters yesterday at the monthly meeting of the Colorado Independent Publishers Association (CIPA). Brent Sampson of Outskirts Press and I talked about the best ways to promote and sell a book on Amazon.com. While most of the audience questions were about how to sell a print book, we got several questions [...]
September 21, 2009
· Mary · 2 Comments
Tags: Amazon.com, ebook, ebooks, selling ebooks · Posted in: Amazon.com, Uncategorized, ebooks, internet
Increase your visibility using Wikipedia – maybe
My assignment seemed pretty simple – add a client’s biography and articles on his books to Wikipedia. His books had all been successful – one had been made into a movie. The latest one is already getting buzz due to it’s subject matter – a famous trial. He had gotten a lot of traffic from [...]
September 10, 2009
· Mary · No Comments
Tags: internet publicity, Wikipedia, Writing for Wikipedia · Posted in: internet, marketing
Don’t believe everything you read – including from me
One of the best things about the Internet is how we can all publish our opinions via blog or social networking site or video. One of the worst things about the Internet is how we can all publish our opinions and call them facts and people believe them. You saw it last year during the [...]
August 10, 2009
· Mary · No Comments
Tags: blogging, health care reform, internet news, misinformation · Posted in: blogging, internet, writing
LinkedIn Answers: Get feedback from your network
Ask and you shall receive. I posted this question to my LinkedIn connections: Are you looking for quantity or quality in your LinkedIn and Facebook connections? I’ve been reading a lot about why we should limit our connections online in order to actually build relationships. What’s the point of having a billion contacts online if they [...]
July 6, 2009
· Mary · No Comments
Tags: LinkedIn, polling, social marketing, social networking · Posted in: internet, marketing, social networking
