Archive for July, 2010

Do you need a mailing list to sell your book?

Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your books (plural!) services, and other products. A book is sometimes an impulse buy. It’s something [...]

July 19, 2010 В· Mary В· No Comments
Tags: ,  В· Posted in: Uncategorized, marketing, small business

The Procrastinator’s Guide to Online Marketing

I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every time I’ve presented. I get emails and phone calls from people saying, “I can’t make [...]

July 6, 2010 В· Mary В· No Comments
Tags: , , , ,  В· Posted in: marketing, social networking