Archive for June, 2010
What’s a platform and do you need one?
Dictionary.com defines an individual’s “platform” as a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia. a set of principles; plan. a place for public discussion; forum. So, yes, you do need one if you want to give [...]
June 14, 2010
· 
Mary · 
One Comment
Tags: online platform, Unique Selling Proposition, USP · Posted in: internet, Running your small business, social networking
Your book: Should you write your passion or what will sell?
Art or money? It’s the age-old quandary. An author client of mine is deep into his first book. Or rather what could be three books, according to his editor. He asked what book should he start with? My reply: What topic are you most passionate about? His reply: Well, I love topic A. But topic [...]
June 3, 2010
· Mary · 6 Comments
Tags: commerical writing, writing your passion · Posted in: Writing
