Archive for February, 2010

I have no time for marketing!

How can I market my book? I have no time! This must be the hands-down, number 1 excuse people give for not marketing their book. (It’s also the reason they don’t exercise or eat right, but that’s another topic.) I have a lot of sympathy for this excuse, as it’s one I’ve used for years [...]

February 22, 2010 · Mary · No Comments
Tags: , , , ,  Â· Posted in: marketing, small business

Marketing online: “I gotta be me!”

A lot of your success in marketing online depends on whether your prospects think there’s a real person behind the website, the blog, and the Facebook profile. They also have to like that person, but that’s another topic. Today I want to talk about being genuine in your online interactions. I’ve seen several of my [...]

February 17, 2010 · Mary · No Comments
Tags: ,  Â· Posted in: blogging, social networking

Social Media Marketing: It’s not about you

You can usually tell a newbie on Facebook or Twitter by how often every day they make a pitch about their book or their business. Something really heavy-handed like: “Looking for that special birthday gift? Buy my book!” That deafening silence you hear is everybody ignoring your pitch. There’s a few things wrong with selling [...]

February 9, 2010 · Mary · No Comments
Tags: , , ,  Â· Posted in: Facebook, marketing, social networking

My life decaffinated

I decided to start my spring cleaning early by cleaning up…myself. I started a 30-day cleanse on Saturday to detoxify my body and hopefully drop a few pounds. The diet part is relatively easy. Lots of fruits and vegetables and protein shakes and very little else for the first two weeks. But the real killer [...]

February 3, 2010 · Mary · 2 Comments
Tags: , ,  Â· Posted in: Just me