Archive for November, 2009

If you’re marketing online, be thankful for…

1. WordPress. The open source blog software enables you to build a great website without knowing any code.  And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of how-to sites that tells you everything you need to know about marketing online, how to [...]

November 24, 2009 · Mary · No Comments
Tags: , , , ,  Â· Posted in: internet, marketing, social networking

6 Ways to Feed Your Monster Blog

Sooner or later bloggers have to Face The Monster. The Monster is a blank blog screen and no ready ideas of what to blog about. Here are my six best ways to defend yourself against The Monster with a steady stream of ideas: 1. Develop a swipe file of ideas from articles, other blogs, and [...]

November 16, 2009 · Mary · No Comments
Tags: ,  Â· Posted in: blogging

What’s Your Chimp Factor?

Chimp Factor: A featured topic or element in an article, blog post, or ad that always makes you (or your audience) stop and look.” I just made that up. My husband recently sent me a link to the Trunk Monkey commercials that a car dealer made a few years ago. I’m a sucker for commercials featuring chimps. The joke [...]

November 9, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: blogging, marketing, writing

5 ways to research your book idea

How do you know if your brilliant book idea is really brilliant? I’ve met a lot of authors who had what they thought was a great idea for a book, wrote and published the book, and were stunned to find out that nobody was interested. Or not enough people were interested to sell many copies of [...]

November 2, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: self publishing, twitter, writing