Archive for September, 2009

Your social media strategy: lead, don’t chase!

I like to start my day with a nice, leasurely walk with my dog, Maggie. Maggie, however, regards the sight of the leash as her invitation to start a game of keep-away. She gets that “I’m about to do something that will piss you off” look on her face, followed by taking off around the dining room table. (Dogs love to [...]

September 28, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: internet, marketing, small business, social networking

Where can you post your ebook for sale?

I was one of the presenters yesterday at the monthly meeting of the Colorado Independent Publishers Association (CIPA). Brent Sampson of Outskirts Press and I talked about the best ways to promote and sell a book on Amazon.com. While most of the audience questions were about how to sell a print book, we got several questions [...]

September 21, 2009 · Mary · 2 Comments
Tags: , , ,  Â· Posted in: Amazon.com, Uncategorized, ebooks, internet

What can you learn from the wolf shirt phenomenon?

I was working tonight on my presentation to the Colorado Independent Publishers Association next Saturday – (I’m speaking on The 5 best ways to promote on Amazon.com) and came across THE WOLF SHIRT on the Amazon site. Perhaps you’ve seen it – a cheap black t-shirt with 3 wolves howling at the moon. The kind [...]

September 14, 2009 · Mary · 2 Comments
Posted in: Amazon.com, marketing

Increase your visibility using Wikipedia – maybe

My assignment seemed pretty simple – add a client’s biography and articles on his books to Wikipedia. His books had all been successful – one had been made into a movie. The latest one is already getting buzz due to it’s subject matter – a famous trial. He had gotten a lot of traffic from [...]

September 10, 2009 · Mary · No Comments
Tags: , ,  Â· Posted in: internet, marketing