Archive for January, 2009
What’s on your hard drive?
The creation of an information product can happen in mysterious ways. Judy Murdoch and I created another information product during our Information Product Roadtrip Workshop a few months ago. During the class, participants asked a lot of “How do I” questions. “How do I podcast?” “How do I find someone to design my web site?” And [...]
January 29, 2009
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Mary · 
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Tags: Information Products, repurposing content · Posted in: Information Products
Making the leap from free to fee
When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many budding infopreneurs are frustrated when the info product they develop fails to get any traction [...]
January 19, 2009
· Mary · No Comments
Tags: Information Products, online marketing · Posted in: Information Products
Sell solutions even if you’re not selling books
The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers. So here you are. An author with boxes of books for sale and no eager buyers in sight. What do you [...]
January 12, 2009
· Mary · No Comments
Tags: book marketing, Information Products, online marketing · Posted in: Information Products
A great blog is all in the planning
You know that a blog could be a great way to get traffic to your website and to promote your book and/or services. But rather than plunging into blogging without any planning, take some time to answer these questions. A blogging strategy could pay off in better traffic and greater visibility for you and your book.    1. What do [...]
January 5, 2009
· Mary · No Comments
Tags: blogging, online marketing · Posted in: blogging
